...and I didn't even have to stand on a street corner! Ok that was tasteless, but I earned $100 on Monday for joining a focus group - my first - for two hours. I am quite fond of the company that was using the focus group and apparently I am also very opinionated ;)
One of the ironies is that the company is in financial services and there were a lot of women in the group. All the women seemed bright and well educated and yet were very ambivalent about money and personal finance. They admitted to not knowing a lot, not being that interested and some even expressed guilt for those feelings. Interestingly they did all seem to be *more* interested by the end of the session, but I do wonder if that will last.
It really seemed that the women in the room just didn't know where to start. Articles on stocks and funds and PEG ratios OH MY! just didn't light the fire - which I totally understand. Some days it seems like Financial Services are from Mars and women are from Venus or something. I think more and more women are starting to realize they need a basic understanding of personal finance and yet don't always know where to start. Yet, financial services seem to have a history of catering to the already wealthy. I am interested to see how financial services companies craft products and marketing towards a burgeoning female market. And even more importantly I am eager to see women claim their financial power and dive in.
I don't have any answers, I just think that for the most part women have a different "relationship" to money. I have been reading about this in books such as Secrets of Six-Figure Women and Money, A Memoir and then it was right there in the room on Monday night.
Ladies, start your engines.